Once your trademark has reached the market, you should consider growing either indirectly through the acquisition of users or by adding new customers. He knows his business is good despite having few customers, because they all feel satisfied, but … how to spread the word?
Many who start a new business are guilty of not being educated in the media, and are unaware that these are the best tactics to reach everyone. Furthermore, the early cost …
But here are four tips to grow your customer base:
1. Useful. Leo Widrich, co-founder of Buffer, decided to break into Twitter though the company was still small. However, Widrich used to be useful in the social network answering the most common questions people had about how to be more effective in the social network, like helping people to offer some solutions or tools, sometimes without mentioning his own company. “This technique was very, very useful for us, not only for traffic but also to build community,” says Widrich.
2. Invite blogs. The investor and entrepreneur Mark Birch recommends blogs and provides some content to create their own sel. It is advisable to write their own blog to share how to write and, in turn, learn from others.
Widrich, unhappy with what they wrote of their business, suggesting to him his partner, Joel Gascoigne that they start to write about themselves. Widrich wrote about 150 posts in six months and the service grew to more than 100,000 users.
3. Traditional public relations. The draw for the media coverage is based on an article in a major site can provide more traffic in one month than all other marketing efforts together. What worked in Buffer was not talking only to each launch its initial products, but to press themselves constantly available to all.
4. Excellent customer service. Social networking is the best way to connect with customers and provide the immediacy and instant gratification for users. Are most valuable when it comes to fix an error. And we discuss the KLM Royal Dutch Airlines, as it turned to its customers through social networks after a volcano eruption prevented a flight for 6 days. From there, the airline responds to every comment or question from the user in less than 90 minutes and resolves within 24 hours.
