According to Marla Tabaka wrote, at present, most brands should pay attention to costs and consumers’ feelings towards them and take out your wallet or not is crucial to advertisers. In other words, customers need to know and feel that the employer is identified with the challenges they face.
To do this, Marla Tabaka has developed a list of five tips which provides the most important guidelines to create a good amiente between the company and its customers. These are:
- Gain a global perspective. Of course we are influenced by our businesses, products and services. Therefore, it is impossible to understand what people feel around us. So step back and create a different perspective.
- Organize informal groups. Invite a little more than 12 people to ask them why they make the purchases they make, how to evaluate your product or service and how they could help solve the problems they have.
- Provide necessary services. “When dealing with a dissatisfied customer, remember to use a language that shows you understand and care about him,” says Tabaka. That is, does not defend to death your product because it will aggravate the situation. Instead, suggest a solution.
- Learn from businesses that create empathy. For example, the advantage of insurance Hyundai, which allowed owners to return the car without having to lose their jobs. That action was an empathetic marketing masterclass.
And the most important point is that not necessary to spend so much time to understand your customers and you can be sure that they know you understand them too.
